This may be a controversial opinion, but I firmly believe that information should only ever be shared on a need-to-know basis.
Don’t get me wrong, I’m all for openness and transparency.
But there’s a point where TMI (apparently that’s what the kids say for ‘too much information) infects our daily lives.
I’m not suggesting we harbour secrets from one another, but there’s a danger that we tell everyone everything in order to absolve ourselves from any responsibility.
It’s a little like the warnings on hot apple pies or Champagne corks.
They pass the buck of responsibility onto the recipient of the information.
In a business sense, the more we tell other people about the challenge we face, the more it seems like it’s no longer our problem to solve.
Try to think about what people need to know, rather than assuming that information overload is best.
.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
