Like any agency, we have a diverse range of clients with an equally diverse range of needs.
This gives us countless opportunities to interact with them and come up with the ideal solution.
But there’s a note of caution here.
It’s very easy, once you stagger across the magic formula, to assume that it’s always going to work.
That new trick you’ve learned is going to get old.
It’s a little bit like playing golf – your perfect swing is constantly changing.
If you focus too much on one aspect of your stroke, you’ll end up doing too much of the same thing.
You’ll stop looking at a constantly changing target, even how you happen to be feeling at the time.
So enjoy the moments of success, and be sure to apply your learnings next time.
But don’t just expect the same technique to work all the time.
You need to use all the clubs in the bag.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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