There comes a point in most relationships when you start completing the other person’s thoughts.
And when you try to call them you find the line’s engaged because, surprise surprise, they’re trying to call you at the exact same moment.
Spooky isn’t it?
Think you’re a little psychic don’t you?
Well, I’m sorry to burst your bubble, but there’s nothing mysterious about it at all.
It’s called morphic resonance, and it’s something I’ve been talking about for a couple of decades now.
We live in an ideas-driven world, and there are only so many original thoughts out there.
So it stands to reason that at times, two (or more) people might have the same idea at the same time.
The zeitgeist determines what’s front-of-mind at any one time, so it’s easy to understand how the same thought might occur in more than one place.
But morphic resonance doesn’t scare me.
It inspires me to take the leap.
Share my ideas.
Make it happen.
Because if I don’t, you can bet that someone else with a similar idea will.
And then I’ll just be the guy who always says “I thought of that first.”
Live in the moment and get on with it.
As my old friend Robin Fielder has urged for 25 years DO IT NOW!
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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