I’m bored of saying this, but times are tight.
Resources are more limited than ever and accountability is crucial.
We need to keep our costs down and our productivity up.
We should be focusing on results.
Not roll-calls.
So here’s a tip, and in the spirit of the recession you can have it for free.
Think about who you invite to a meeting.
Who’s dialling into that conference call?
If they don’t have a speaking role, they can read the meeting notes later.
That way the people who are there can focus on the task in hand and keep everyone’s energies up. It’ll save time and money, as well as helping the project move faster.
This isn’t Ben Hur.
Your legacy won’t be based on the number of non-speaking extras you crammed into the scene.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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