I’ve said before that I learn more from my children than they do from me.
One of those things is how they manage highly pressured "pitches" and tackle them without a glimmer of nerves or hesitation.
In the tough world of kids acting auditions, where you can be 1 of 300 and your only opportunity to make an impact is to say your name into a camera.
Brutal!
Each of them has found a way to make that impact in the first couple of seconds.
Edward is the funny guy, always ready to crack a stream of jokes.
(What do you call a fly with no wings? A walk. What do you get if you cross a parrot with a centipede? A walkie talkie)
OK ok calm down he’s a kid!!
Fox has a way of turning up his smile, not sure how he does it but he has a thousand watt smile that can light up a theatre.
Davina just loves people, she has something nice to say to everyone she meets “wow I love your earrings” “what a beautiful name” “you have great eyes” Always genuine, always from the heart.
They have all learnt to “win” in their own way, and are totally unphased by sitting there with their competitors, before seizing their moment in the spotlight.
If you really need to distinguish yourself from the pack, you need to find what it is that makes your brand different to everybody else’s.
Instead of focusing on your nerves, you get to focus on you.
You’ll be amazed at the difference.
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What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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