One of the great things about being part of a group like Interpublic (that’s IPG) is that we’re increasingly finding new opportunities to work in multi-agency, multi-disciplinary teams.
It means bigger projects, new colleagues to collaborate with, and a bunch of prospective clients to get in front of.
All good.
Unfortunately though, in the agency world the idea is king.
So what happens when a great idea pops up – who gets the credit for coming up with it?
Who can remember where it came from, who built on what?
The easiest way to settle that is to not care.
Think about the client, they’re the ones who came up with the brief; they gave us the opportunity and put their faith in our ability to solve their problem.
As my old friend Graham Kemp (founder of The Marketing Store Worldwide) used to say they are the ones making the big bets
Any brief represents a considerable gamble on the part of a client.
They have to trust that it’s a gamble that will pay off.
So the least we can do is put our own pride aside and give clients their payback
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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