One of the great things about being part of a group like Interpublic (that’s IPG) is that we’re increasingly finding new opportunities to work in multi-agency, multi-disciplinary teams.
It means bigger projects, new colleagues to collaborate with, and a bunch of prospective clients to get in front of.
Unfortunately though, in the agency world the idea is king.
So what happens when a great idea pops up – who gets the credit for coming up with it?
Who can remember where it came from, who built on what?
The easiest way to settle that is to not care.
Think about the client, they’re the ones who came up with the brief; they gave us the opportunity and put their faith in our ability to solve their problem.
As my old friend Graham Kemp (founder of The Marketing Store Worldwide) used to say they are the ones making the big bets
Any brief represents a considerable gamble on the part of a client.
They have to trust that it’s a gamble that will pay off.
So the least we can do is put our own pride aside and give clients their payback