McDonald’s have a great hiring policy.
They figure that employment history and previous experience is irrelevant, since they can cover off pretty much everything with comprehensive induction and training.
So instead, they hire the smile.
The way they see it, it’s much harder to teach someone to be warm, friendly and approachable than it is to say, fry fries. .
OK, so that’s fine for McDonald's you say but what about other lines of work?
I think the same rule applies. Sure, we all play the game and update our CVs diligently.
But these days, no-one applies for a job that they think they won’t be able to do, since they’ll be caught out within a couple of days.
So why put so much effort into looking at the past?
What you did yesterday is nowhere near as relevant or exciting as what you’re going to do tomorrow.
So focus on what comes next, rather than what you did before.
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What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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