When I go out to dinner for a quick bite (which is pretty often given my line of work), I have only one criterion for selecting a restaurant.
I want somewhere busy.
Things move pretty quickly in this fast-paced world of ours, but not in a quiet restaurant.
If it’s quiet, it takes time to for them to get going, to get up to speed.
They’re not busy, so there’s no sense of urgency and no energy.
Consequently it takes forever to get served
Who wants to eat in a place like that?
So although it sounds like back-to-front thinking, if I need someone to do a great job, I pick the busiest person.
They’re busy because word’s gotten out about how good they are.
And since they obviously thrive under pressure, they can take on numerous challenges at once without ever letting the quality suffer.
They’ll get the job done, and quick.
My recommendation?
Try the lamb - it’s delicious.
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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