The Best Sofa Ever

We’ve all felt it.
After a long day of shopping with our significant other.
Trudging from one shop to the next and trying to feign interest, we end up in a furniture store.
Our fatigue turns to bliss as we sink into an overstuffed sofa, thankful for the chance to sit down and switch off.
It’s the best sofa ever and we’ve never felt so comfortable.
Before we know it, we’ve paid the deposit, chosen the fabric and accepted a delivery date three months from now.
Then it arrives.
It looks kind of funny in the living room.
It’s a bit too big, and its colours don’t really match.
Worst of all, it’s uncomfortable.
The realisation finally hits – great experiences are all about context.
Whenever we create an experiential solution for an audience, we need to think about their context.
How are they likely to feel, what emotions are going through their head, and what will they take away from the experience?
It doesn’t matter what we think and feel, we need to keep our audience front-of-mind and think about what else is going on in their world.
And if we create a seating area, it needs to be pretty damn comfortable