I’ve talked before about the fact that we live in a 100mph world.
We’re all feeling the pressure to get things moving.
But it’s important that we remember to stop and think.
When we’re busy racing from meeting to meeting, we need to be sure that we’re thinking about resources, time utilisation and smarter working.
This is the best time to start figuring out how to do things better, and reappraise the role you play.
Whether it’s taking a client brief or developing the creative, it’s important to engage your brain.
Make sure that you fully understand the problem before you start figuring out the solution.
Don’t respond to the challenge.
Think about what the challenge is asking of you.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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