It’s easy to get caught up in the pressures of agency life.
High profile work.
Major budget responsibility.
Blue chip clients.
Sometimes I think we forget that we work in the service industry.
OK, so we don’t bus tables or divide the tips at the end of our shift.
But our primary goal is to make our clients welcome and encourage them to come back again.
Think about this next time you turn up to your favourite restaurant and the Maitre D tells you there are no tables.
Are you going to stand in the doorway for an hour?
Of course not, you’ll go somewhere you’re wanted.
We all work to some ridiculously tight deadlines.
And as I’ve said before, we’re all busy.
Clients don’t want to hear that.
Nor should they.
Because guess what
They’re busy too.
We can give them a million reasons to come to us.
But they only need one good reason to leave.
Don’t let the fact that you’re constantly in demand be that reason.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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