The Other Three Rs

Forget reading, writing and ‘rithmetic, the three R’s we should all be focused on are Real, Relevant and Right.
For a brand experience agency like Jack Morton, those three words are the ultimate proof-point.
In the world of advertising, it’s sometimes desirable make bold claims.
Big promises tend to inspire little more than a roll of the eyes or the occasional tut.
But in the experiential space, you’re face-to-face with those all important consumers.
If you’re behaving in a way that doesn’t match your promises, you’re in for a world of pain.
It’s much harder when you can see the whites of their eyes.
Gone are the days when someone like Peter Brough could forge a successful career as a ‘radio ventriloquist’.
These days, audiences want truth, authenticity and relevance.
With the general election just weeks away, the political parties need to bear this rule in mind.
Maybe that’s why Saatchi’s have launched a new campaign focusing on Gordon Brown’s unkept promises.
They understand how frustrated people can get when word and deed don’t seem to correlate