Don’t get me wrong
I love working with smart people.
And there are a lot of big brains in the agency world
But sometimes we can get off track.
Getting a bunch of bright people in a room to solve a clients brief, the focus can shift away from the task at hand.
Instead, we all start ‘talking shop’ .
We focus on what’s missing from the brief
Or what we’d do differently if we were them.
But that’s not what we’ve been asked to do.
We’re here to make our own contribution to meeting the clients’ objectives.
The smartest guy in the room might just be the one who gets on with solving the problem.
You’ll find it’s easy recognise him
He’s the quiet one.
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