The world of the experience brand is a fascinating place to be right now.
The behaviours of a brand, and the way we behave when we’re with them, are fundamental to the way we connect.
Like any relationship, it’s a game of give and take.
Sometimes it’s all about them.
Sometimes it’s all about you.
But it’s always about the connection we feel.
Relationships don’t need to be constantly audited, but it’s a good idea to occasionally check that both sides are getting what they need from the arrangement.
As I’ve said before, consistency it what matters most.
Out of character behaviour from either party can cause long-lasting repercussions.
Ultimately, brands should be helping us to validate the choices we’ve already made.
Cognitive dissonance vs Brand experience.
Now that’s a match I want to be part of.
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