In an ideas-led business, there's a great deal of pressure laid on the shoulders of those who're expected to come up with the goods.
Ideas come naturally and if you're the one coming up with the ideas, it's up to you to help them grow.
Don’t downplaying your idea before you've even said it out loud?
Why give people a reason to disagree, before they even know what it is they disagree with?
As I've said before, ideas need to be given room to grow, space to breathe.
Think of ideas as ....as.....babies.
It's not enough to be the mother (or father)
You have to be the midwife too.
Deliver it safely into the world, check its vital signs and give people what they need to nurture it.
Everything starts with an idea - cities, companies, ambitions...
So don't start by introducing it as the runt of the litter - it won't stand a chance.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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