So often in life, we're faced with just two choices.
Hot or cold
Sweet or sour
In or out.
Every time we have to make a decision or solve a problem, the assumption is that there is a right and a wrong answer.
But sometimes, there's no wrong answer.
More importantly, there's often more than one right answer.
Too many great ideas fall by the wayside because we're afraid to succeed..... more than once.
If you have three solutions, have the confidence to share them.
Your clients will thank you for it.
It tells them that they wrote a great brief, and reminds them just how great your team is.
That's what they call an embarrassment of riches.
Throwing away good ideas because there's only room for one?
That's just an embarrassment.
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