Brand Experience is a very "real" form of communication.
There is no hiding behind a facade when you are out there face to face with the community you are trying to reach
That’s maybe why I love it so much
Face to face beats everything else for me.
Even e-mail.
I came across and interesting piece of research the other day
It took two groups
Let’s call them A and B
I hate long introductions
Group A all met each other face to face and had time to get to know one another in person,
They were then given a conflict to resolve by e-mail
Group B got a similar task, except no face-to-face meeting or face to face communications.
6% of the Group A failed to come up at a good resolution.
Group B?
39% couldn’t agree
Get up from thy desk and walk ..........
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