The world is constantly changing.
And in these technologically-enhanced times, it's changing faster than ever.
Sometimes, we have to run just to catch up.
So I find it weird that so many people remain resistant to progress.
They actively shun evolution, dig in their heels and steadfastly refuse to move on.
Some of them even go so far as to take pride in the 'Luddite' approach, arguing that when the world shifts back, they'll be in exactly the right place.
The more things change, the more they stay the same.
And the more ridiculous they look.
I always think of Trigger, the po-faced buffoon in long-running sitcom 'Only Fools and Horses'.
He once proudly announced:
"I've had the same broom for 20 years."
"It's had 17 new heads ...........................and 14 new handles."
You can keep telling yourself that nothing's changed.
But in actual fact, everything has.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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