I’ve written before about Jack Morton’s EVP...MD Julian Pullan, so indulge me while I name check him yet again.
(and it can’t be a bad thing with my end of year review coming up)
The thing is, Julian is a great leader because he understands the importance of positivity.
Before a pitch we always encourage the pitch teams to put their proposal in front of Julian to get his opinion.
He starts by commenting on all the positives (design looks great, strong idea, good strategy) and makes a few helpful suggestions if there’s an area that can be improved or tightened.
It’s a great approach and it helps focus the energy of the team before they head off to present.
Above all, Julian understands that no-one ever benefits from being told they’ve done a bad job.
Everyone needs a cheerleader.
It helps when they’re the ones sitting in the big leather executive seats.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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