Three-quarters of the way through, and it’s safe to say that 2009 has been a tough year for everyone.
Gloomy naysayers are already looking ahead and predicting an even worse 2010.
But I’m going to stick my neck on the line and disagree.
You see, despite all the cutbacks, currency issues and talk of recession, many companies haven’t just weathered the storm, they’ve come out the other side stronger than ever.
They’ve stared the recession in the face, stripped costs out of their business and managed to hit their revenue targets.
So what about next year?
Well I reckon that all this streamlining has taken cost-savings as far as they can go.
If companies want to achieve growth next year, (and let’s face it, whose shareholders don’t?) they’re going to have to drive revenue growth by creating sales growth.
That means marketing, advertising and events.
Those CFOs are going to have to start loosening the purse-strings again.
Remember that Kellogg’s emerged from the Great Depression as the market leader because they ramped up their marketing while everyone else cut back.
I predict good things for 2010.
Now, next week’s lottery numbers will be...
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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