Here Is The N-E-W-S...

Did you know that the word news doesn’t just relate to the ‘current’ in current affairs?
It’s actually an acronym representing the four compass points.
This is because it was originally coined to represent a gathering of information from every direction.
When it comes to approaching a new client, you need to demonstrate that you have a point of view on what they are up to.
With time a luxury that no-one can afford, it’s easy to take short cuts when it comes to looking for information.
But it’s important to remember that breadth is just as important as depth.
How can we do that quickly ....and cheaply?
I always think of my N-E-W-S compass points
(Once a boy scout, always a boy scout).
Who do you now in the client organisation that’ll help you on the QT.
What about friends in other agencies or your own agency network?
What’s out there on the internet that will give you some quick insights, and what do you already know that you can put to good use?
A few smart assumptions are always good.
No-one inside any organisation expects you to be an expert when you are on the outside looking in.
Show passion, enthusiasm and creative thinking.
Show the breadth of your understanding on their issues.

Rather than your company’s (great as it is I’m sure) history.
It’s far more relevant and entertaining.