When I talk to sales colleagues I’m often asked about my ‘five calls a day’ mantra.
It’s quite simple.
If you want to drive sales, you have to be prepared to make five connected calls a day.
That’s 25 calls a week, a hundred a month, and ...... you can do the rest.
There’s no short cut or quick fix.
These calls won’t turn into a new opportunity overnight.
Like any relationship you have to be prepared to put the effort in up-front.
So start finding reasons to talk to people about your business every single day.
They say “sales is a numbers game”.
It's not. It's a people game.
If you’re not talking to any people, you won't make any sales.
Simple as that.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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