For decades the advertising world was hung up on the USP.
The Unique Selling Proposition.
That single inarguable truth about a product or service that would inform each new campaign.
But just lately I’ve been thinking that when it comes to sales, timing is everything.
Maybe we need to start thinking about Unique Selling Time.
UST
So many opportunities are time sensitive, and when they present themselves it’s a case of ‘now or never’.
So much of your success comes down to the things you say and do, but when the stars are aligned you have a limited window in which to make your move.
It’s not a case of choosing your moment, the moment chooses you.
It’s here and it’s now, so don’t miss it.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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