Monday, 14 September 2009

Unique Selling Time

For decades the advertising world was hung up on the USP.
The Unique Selling Proposition.
That single inarguable truth about a product or service that would inform each new campaign.
But just lately I’ve been thinking that when it comes to sales, timing is everything.
Maybe we need to start thinking about Unique Selling Time.
UST
So many opportunities are time sensitive, and when they present themselves it’s a case of ‘now or never’.
So much of your success comes down to the things you say and do, but when the stars are aligned you have a limited window in which to make your move.
It’s not a case of choosing your moment, the moment chooses you.
It’s here and it’s now, so don’t miss it.