We all have someone in our address book that we want to call.
But for whatever reason, we put it off.
Occasionally we reach for the phone and find our hand hovers in space as we recall the argument, the botched job or the bitter exchange that’s the reason we haven’t kept in touch.
The funny thing is, they’re probably doing the same thing.
And they’re hoping that you’ll pluck up the courage first because they’re embarrassed too.
Whatever that insurmountable obstacle was, it’s gone.
They’ll be as happy to hear from you as you will be to speak to them.
So forget about age-old issues and go for it.
Friends, clients and colleagues are the important thing.
Everything else is water under the bridge.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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