Picture the scene.
Pablo Picasso is in his Paris studio labouring over another cubist masterpiece.
He’s joined by a friend who’s interested to see what he’s doing.
The friend takes a look at the picture, but the way he sees it, there’s something wrong.
For a start, the woman in the painting has both her eyes on the same side of her face.
So he picks up a brush and tries to correct his friend’s mistake.
The moment his brush touches the canvas, the picture stops being a Picasso.
Everyone’s entitled to their opinion, and anyone who feels the creative urge should pick up a brush and start painting.
But not if it means painting over someone else’s work.
There are plenty of empty canvases out there in the world.
So if you want to do things your way, go find one of those canvases and paint your own.
It might even be a masterpiece.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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