Why does everyone keep talking about their comfort zone like it’s a good place to be?
The comfort zone isn’t comfortable at all.
It’s full of laziness and complacency.
It’s where imaginations go to die.
There’s no hunger, no passion, no winning.
If I wanted to be that miserable I’d move to Swindon.
Don't think about stepping out of your comfort zone.
Get rid of it altogether.
Lock yourself out and throw away the key.
Because the rest of the world is where the action is.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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