If someone calls you ‘silly’, it’s likely that your first instinct would either be to take offence, or assume that they’re three years old.
Over time, misuse of the word has led us to assume that it’s a dismissive putdown that insinuates a lack of sense.
In fact, the word “silly” comes from the old English word “selig”.
Its literal definition is “to be blessed, happy, healthy and prosperous.”
Which doesn’t seem nearly so bad, does it?
So I implore you, on this Monday morning, to be silly, and enjoy every moment.
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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