There’s a whole cottage industry dedicated to helping agencies deliver the perfect pitch.
Books, websites, seminars – there’s some great stuff out there to help nip bad habits in the bud and finesse your approach.
But in amongst all the strategies and methodologies, I think there’s a simple solution that we could all embrace.
It’s a single question – what does the client want to get from the pitch?
In an average pitch scenario there might be five or six agencies parading in front of a client team, showing how clever and creative they can be, that’s a lot of strategies, ideas and media options.
We all put a lot into our own pitches; imagine how hard it is to judge between several, complicated and complex proposals?
The client team might be made up of wildly differing personalities and agendas – from finance and procurement to marketing and communications.
But they’ve all got one thing in common.
They want to choose an easy to understand, inspiring idea that they’ll be proud to own and put their name to.
What they are looking for is simple, what they are looking for is always the same thing.
All every client ever wants is something to believe in
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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