We’ve just had a long weekend here in the UK one I particularly enjoyed and it got me thinking.
Jorge Luis Borges wrote a wonderful poem called Instantes (translated as ‘Moments’).
In it, he asks what he would do if he were given the opportunity to live his life again.
He talks about making more mistakes, running more risks, seeing more sunsets and eating more ice cream.
Now, at the risk of sounding like a cut-down version of CliffsNotes, I love this poem because it’s about having more fun, before it’s too late.
I know it’s something I often talk about, but the moral of the story is that, our business accomplishments are unlikely to be the thing that we’ll be remembered for.
I’m with Jorge, so watch for me taking more turns on the merry-go-round and contemplating more sunsets.
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What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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