How many love songs have you heard on Magic FM (don’t deny it – you know you listen) that sing about people never loving because they’re afraid of having their hearts broken?
I know it’s a stuffy old cliché, but there’s truth in it.
After all, as I’ve said before, success usually comes out of failure. If you’re afraid to fail, you limit your chances of ever winning.
I don’t think that enough people understand that, as human beings we have to make mistakes in order to learn.
Marshall McLuhan is the Canadian media guru (I've mentioned him before) who first coined the phrase ‘less is more’.
He once stated that we don't really understand through learning, we understand through experience.
This obviously has specific resonance to anyone who works in experiential marketing, since it validates our whole methodology, but it also has a wider application to anyone who aims to achieve something.
Take juggling for instance. It’s an accepted fact that you cannot learn to juggle without dropping a few balls. You have to learn through the mistakes you make, and apply the knowledge you acquire next time round.
Unfortunately, in times of recession, people become more terrified than ever of making a mistake.
I say, this is the best time to start.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
