On the whole we agency types are a pretty optimistic bunch. But we’re still prone to a bit of moaning every now and then.
Funnily enough it’s the same old gripes, time and time and time again.
My top three over the last 20 years would be:-
1. “It’s too complex a challenge”
2. “There’s not enough money.”
3. “We don’t have time to turn it around.”
Here’s the funny thing, despite all that, we still manage to get it done.
We fill in the blanks ourselves, we amend our proposals to bring it in on budget, and we achieve great things irrespective of time scales.
But how much better could the results be if we spent less time chuntering and just got on with it. Because at times like these, you can bet that’s exactly what the competition is doing.
Think of it like a game of tag, you’re it from the playground.
If you touch the brief, it’s yours.
So are you gonna stand still, or start running
Come on RUN!
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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