I’ve talked before about the need to change.
But there are those who believe that if they remain steadfast and resolute, the world will bend around them.
Especially in our agency world, you get into a long term relationship with a client company, you see the world changing around you, but you think that willpower and determination is enough to weather the storm.
Unfortunately, you’re wrong.
The world simply evolves without you and then the client chooses another course.
In the end, you get left behind.
So ask yourself, do you really want to end up as the business world’s equivalent of the oxbow lake?
I knew that geography lesson would come in handy
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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