How many times have you heard “Sorry, it’s nothing personal – it’s just business” as an excuse for bad behaviour?
I lost count of how many times I’ve heard it years ago, but it’s no less annoying than it ever was.
Whether it’s a sharp tongue, harsh decisions or just plain appalling behaviour, people see the workplace as a coverall excuse for all sorts of shortcomings. And when questioned, they tell you it’s nothing personal.
But they’re wrong.
Business is always personal, because any business is just people.
For us in the communication business it's a double whammy.
As I've already said elsewhere in this blog, we are working through the medium of people and we need to work more collaboratively.
I’m not saying everyone has to genuflect and doff their caps at each other, but let’s at least try and keep it real.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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