It’s tough out there on the front line, fighting the good fight and bringing home the business. But never forget the people who work just as hard out of the spotlight.
From the receptionist who notices you’ve got guests arriving shortly and asks for details so they can greet them in the right way, to the assistant who keeps you looking professional, they all make us look great.
I think of this whenever I see my son Fox on stage in Billy Elliott (I get points every time I mention the show). He’s up there, front and centre taking his bow.
What about all the people in the company that work behind the scenes, the show wouldn't work without them, they need to know that the applause is for them too.
Not everyone has a client facing role, but they all have a client-servicing role.
I know I don't say thank you enough, so Cat this one's for you I couldn't do it without you
All of you out there remember to give them a hug – just don’t linger, it looks inappropriate.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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