We’ve all done it.
The brief comes in for a brand, product or service and we turn our noses up.
Not at the opportunity.
At the thing we’re supposed to be promoting.
If we’re going to encourage other people to buy into a brand, we have to be willing to do the same.
You’ve got to love your client’s brands
You’ve got to buy them and encourage everyone in the agency to do the same.
Leave your preconceptions at the door and learn to love it, rather than being happy to simply take the money and run.
It's a bit of Karma, they are buying your "stuff", so you should be buying theirs
Also the more you understand how it works and what people like, the better job you’ll do.
Dietary requirements and allergies permitting of course.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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