He’s a handsome devil old George Clooney.
Hair always neat, stubble always clipped, roguish grin always perfectly positioned.
And always dressed in black (or dark grey if you really want to nitpick).
He knows it looks good, and that it works for him.
The key is to find what makes you look your best, and focus on that above all else.
This isn’t about wearing a tutu or a jaunty hat.
It’s about figuring out your key strengths and maximising every opportunity to showcase them.
Grow your business based on your strengths, rather than relying on constant reinvention.
And if you do look best in a tutu – today is dress-down-Friday.
Go for it.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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