No, seriously.
That’s not the lead-in to a joke.
I’m not a complainer.
But there are a lot of people out there who are.
When the business is quiet, they complain that it’s all doom and gloom.
The sky is falling so buy a big hat.
Then things get better and business picks up.
Suddenly, we’re too busy, there’s too much pressure and we’re going to have to turn work down.
And when we finally get the balance right, people complain that they’re bored.
They’re actually moaning about the fact that there’s nothing to moan about.
I was watching Jerry Maguire on TV the other night and noticed a poster on the wall of the Arizona Cardinals’ locker room.
It said “A positive anything is better than a negative nothing.”
I struggled to define its meaning but now I get it
Stop moaning.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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