One of the most troubling side effects of this economic depression is the increased focus on corporate governance.
More reports, more layers, more protocol.
Now I’m not advocating a mass outbreak of maverick behaviour.
But I would implore people to think twice before adding even more layers of complexity to an existing process.
Think of the Police.
Not the band – no-one thinks about them anymore.
I mean the Bobbies on the beat.
At least, they would be on the beat if it weren’t for the mountains of paperwork they have to complete every time they stop, caution or arrest someone.
It’s the same in our world.
The more time we spend addressing those checks and balances, the less time we get to spend solving our clients’ problems.
A company that spends all its time jumping through hoops has no energy left to run the race.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
