OK, so it’s been a tough year.
Budgets were tighter, timescales shorter, and expectations greater than ever.
But we got through it, and we’ll do the same again next year because that’s just what we do.
So it pains me when I hear complaining about the pressure of a pitch.
Pressure is trying to find a job in a depressed economy.
Pressure is raising kids as a single parent.
Pitching isn’t pressure.
It’s a reward for all the effort we put in.
It’s our time to shine, and a chance to showcase our best work.
The spotlight’s shining in our direction; we just have to step into it.
Don’t feel pressured.
Feel proud.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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