Have you seen the news lately?
The United Arab Emirates are finally finding that this global recession of ours isn’t scared off by mid-40s temperatures.
They’re struggling, the same way we were back at the end of 2008.
Now I’m not about to start piling onto their woes, but it’s telling that the region’s fiscal irresponsibility is finally catching up with it.
I’ve been fortunate enough to spend some time in the Dubai and take some fantastic briefs out there.
The projects and clients may have differed, but there was always one universal theme.
Every single meeting I had, someone, somewhere uttered the immortal words
“Money’s no object.”
But as has been shown in the last couple of weeks.
Money is always an object.
If you insist that it’s not, then you’re overlooking the commercial realities of the venture you’re about to embark upon.
It doesn’t matter how rich you think you are, you still need to think about real business objectives and ROI.
Otherwise, you’re going to run out of that ‘object’ pretty quickly.
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