We pitch a lot.
Sometimes, even though we do a great job, we’re not always successful.
So the question is, what do we do with all that knowledge and insight that we’ve built up?
What about the ideas you’ve generated.
Well you could target related industries.
Without breaking any confidences (of course)
My favourite is to take all those great, but unsold ideas to other brainstorms or ideation sessions
They make fantastic stimulus material
They are new fresh and different
And make a great new jumping off point to create new thinking
Creativity is an asset so it’d be a waste not to use it.
Posts
