Shocking, I know.
Especially coming hot on the heels of yesterday’s talk about recognising genius.
When I spoke in Stockholm last week,
I found myself fielding some pretty huge questions.
Where’s the world heading, what will happen to the economy, that sort of thing.
So what qualifies me to speak with any authority about such major issues?
Let me put that a different way – is anyone really in any position to answer those questions categorically?
Of course not.
When I ask myself what gives me the right to answer those kinds of questions, I realise that it’s the confidence to take the question in the first place.
Most open questions don’t have a right or wrong answer.
So when someone asks you a question, you’ve already done enough to earn the right to answer it.
More importantly, they’re not only looking for your answer.
They’re looking for a marker for their own beliefs and opinions
So just give them what they asked for.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
