In the sales and marketing team here, we have a pledge to call prospective clients every day.
It’s not about cold-calling – we lay the groundwork first.
Then we call.
I was speaking to one such client the other day, and he seemed genuinely surprised that I’d bothered to follow-up my email with "the" call.
Apparently, he gets countless emails every week from agencies wanting to work with his business.
They all end by saying
“We’ll be in touch soon.”
And then silence.
It made me wonder how many times we have great opportunities at our finger-tips,
but we neglect to follow through and miss out.
If you say you’re going to do something, make sure that you do it.
Your next big win is closer than you think.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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