Everyone knows I’m a big fan of collaboration.
I’ve talked about the theory, the practice and the mindset needed to make it work.
The more I hear from clients, the more I’m convinced that I’m on the right track.
They’re looking for multi-platform, media-neutral solutions.
And whether you like it or not, that means more multi-agency projects.
They want big ideas, and they probably don’t care about whose name is stitched into the lining of it.
It isn’t a competition, and there’s no prize for saying “that was my idea”.
That’s because there’s only one immutable truth about collaborative projects – they lead to better solutions for the client.
Sure, you might lose a little revenue to one of the other teams, but the results you deliver for your client will be that much greater.
The audience doesn’t give a hoot about where the idea came from either.
So why does it matter so much to you?
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