OK, so we all accept that the media landscape has changed.
Our world has moved on and people’s media consumption habits are rapidly evolving.
We have two choices – stick our heads in the sand or run to catch up.
So it’s a shame that we hear “I don’t do Twitter” or “I’m not even on facebook” so often.
They’re your personal choices, and that’s fine.
It’s no different to “I don’t like Italian food” or “I don’t go to clubs anymore”.
And it’s just as irrelevant.
If your consumers are on facebook, you need to be right there with them.
If they’re tweeting, you need to be listening to them.
The next major breakthrough is always just around the corner.
But if you spend your life holding back, waiting for the next big thing to arrive, you’ll miss all the others here and now.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
