Yesterday’s blog stirred up some interesting feedback.
It seems that some people are cynical about the effectiveness of developing new business through emails and phone calls.
I think it’s because they don’t understand the dynamic of clients and agencies.
Clients are busy people.
If someone can offer them something that can move their brand forward, drive sales or even make their lives easier, they’ll take that call.
Additionally, isn't part of their job buying agency services.
Which is easier – scouring the industry press to find out who’s doing what, and then tracking them down?
Or letting the great agencies come to you?
When I used to work in a CRM agency, we had a simple saying – “It’s only junk mail if you’re not interested.”
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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