Greetings from the frozen north, where it’s actually quite warm.
I’m here in Stockholm speaking at the Scandinavian Sponsorship and Events days ’10
This Scandinavian trip is actually just the first of many, since I’ve been invited to speak at a number of events around the world in 2010 (World Tour T-shirts available in the lobby).
Weirdly enough, it doesn’t matter where I go, the questions asked of me are often the same.
“What does this mean for us here?”
“Aren’t things very different over in the UK?”
“What do you suppose are the greatest contrasts between our market and yours?”
And since the questions are always the same, my answers are pretty similar too.
I’m a firm believer in the fact that we’re all driven by the same desires, fears and ambitions.
The size of our audience may vary.
Budgets might go up or down.
But that’s the same with every client, and it’s not specific to any region or country.
Developing an experience brand is about understanding the need for robust, scalable and relevant solutions.
And that never changes.
So instead of worrying about what makes us different, we should focus on learning about how much we have in common.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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