Everyone knows I’m a big fan of Seth Godin.
And not just because we cast the exact same shadow.
His books are always a fascinating read,
His newest title is called Lynchpin, and I recommend you give it a whirl.
Seth’s central conceit is that we are all geniuses.
He talks about Albert Einstein, whom everyone agrees was a card-carrying genius.
And yet, Einstein sometimes had trouble finding his way home.
I guess even a genius can have his off-days.
Nobody’s a genius 24-7.
But we all have flashes of genius.
I’m reminded of that fact every day I come to work.
I’m constantly in awe of the brilliant ideas, level of thinking and intelligent insight that goes on here at Jack Morton.
We each bring something different to the party, and collectively, we achieve genius.
Rather than a noun bestowed on one person,
I think the word ‘genius’ should be an adjective used to describe the flashes of brilliance that we’re each capable of.
Seth believes that almost every business works like a factory,
I have a different view of our idea centric business
It's genius.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
