Are you wearing your vest?
Are you sure you’re eating enough?
We’ve all heard it.
In fact, some of us have said it.
To our mums and dads, we never really grow up.
Even in your forties, you can still be someone’s little boy or girl.
It’s annoying, but that’s what families are for.
What I can’t understand, is why we do the same thing to colleagues.
We have a fixed view of the people around us, usually based on that all-important first role.
No matter how many years ago that was, we can’t quite shake off the way we tagged them.
It’s really important that we learn to focus on the people they are now,
rather than the people they once were.
By constantly dragging them back to the role they once held we are holding them back.
It doesn’t matter if it’s meant as a sign of familiarity or affection.
Let them grow up.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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