There are many names for it.
It is often called the headless chicken syndrome.
Brief arrives, team gathers, lists are made.
Everyone races to their desk in a flurry of paper.
Calls are made, emails typed, brains are stormed.
Every task accomplished seems to unearth another five which still need to be done.
The workload increases exponentially.
Suddenly we’re surrounded by a bunch of trees, with no wood to be seen.
There is another way.
As with any pitch – there’s only one way to win it.
And that’s by being the best.
There’s something that you do better than anyone else.
It might be a big differentiator, or it might seem almost inconsequential.
But it’s tangible, believable and true.
That’s where you need to focus your energies.
Because that’s the difference between winning and losing.
Brief arrives, team gathers, lists are made.
Everyone races to their desk in a flurry of paper.
Calls are made, emails typed, brains are stormed.
Every task accomplished seems to unearth another five which still need to be done.
The workload increases exponentially.
Suddenly we’re surrounded by a bunch of trees, with no wood to be seen.
There is another way.
As with any pitch – there’s only one way to win it.
And that’s by being the best.
There’s something that you do better than anyone else.
It might be a big differentiator, or it might seem almost inconsequential.
But it’s tangible, believable and true.
That’s where you need to focus your energies.
Because that’s the difference between winning and losing.
There are many ways to lose
But only one way to win
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